USA Subs was founded in 1986 by Karl Kuceris, a businessman and visionary entrepreneur with a talent for creating delicious sandwich and salad ideas, and Russell Hertrich, a successful real estate investor and expert financial advisor. USA Subs became the market leader due to its wide selection of popular offerings such as fresh bread baked on-site, hot grilled subs like the famous Steak Bomb, scrumptious cold subs, wraps, and pockets, salads made to order, and superior customer service in a loyal family environment.
Karl’s commitment to using the freshest ingredients has continued for more than twenty years. Recently, Karl’s son Keith Kuceris joined the company. Keith brought his sales and marketing experience with the most successful team in Minor League sports, The Pawtucket Red Sox Baseball Club, to USA Subs. Karl and Keith’s innovative menu additions like gourmet toasted subs, popular kid’s meals, thirst-quenching frozen lemonade, and advertising methods, only solidified USA Subs’ status as market leader.